You can feel something's there
And then... visible
Strategic marketing that transforms hidden potential into unmistakable presence. Fractional CMO for brands ready to be seen.
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You can feel something's there
Strategic marketing that transforms hidden potential into unmistakable presence. Fractional CMO for brands ready to be seen.
I work with business owners and leaders responsible for progress, performance, and long-term value.
Much of my work begins with a simple question: how is this organisation actually experienced by the people it serves?
Inside most businesses, there is a clear intention behind what the brand stands for. But what customers experience is shaped by what you consistently do.
Marketing, customer experience, employer brand, and reputation are often managed separately. They are experienced as one.
I help leaders see where what they say, do, and deliver are not lining up. Demonstrating how it forms trust, loyalty, and reputation.
My role is to bring perspective and structure from the outside. To make that visible, so better decisions can be made with clarity and consistency.
I've spent much of my career inside complex organisations across financial services, real estate, and professional services.
Senior marketing leadership embedded in your business — without the full-time overhead.
Talks on brand strategy and leadership that demand substance over noise.
One-to-one guidance for marketing leaders navigating complexity and competitive environments.
An intensive sprint to diagnose, strategise, and activate — with structure and a deadline.
A Fractional CMO gives you the strategic thinking and leadership of a senior marketing director, without the cost or commitment of a full-time appointment. The work is specific, time-bounded, and focused on outcomes that matter to the business.
Senior leaders inside organisations of 50 to 5,000 people across financial services, real estate, professional services, and ed tech. Typically relevant when marketing is active but not converting, when customers are transacting but not returning, or when the team is busy without building anything lasting.
Focused on helping organisations navigate competitive markets with clarity, purpose, and strategic confidence. Talks are prepared to the specific context of your event and audience.
Leadership conferences, industry events, and executive gatherings where the audience is navigating change, competitive pressure, or strategic uncertainty. Ketna speaks to audiences of 50 to 2,000 across financial services, real estate, professional services, and technology.
Marketing leadership can be isolating. The pressure to stand out, to articulate value, and to make decisions with confidence requires a trusted advisor who understands both the strategic and operational realities you face.
Marketing directors, heads of marketing, and senior leaders who want a trusted thinking partner rather than a coach with a fixed programme. Particularly relevant for leaders who are ready to step up, step out, or navigate a specific transition.
An intensive engagement designed to deliver clarity, alignment, and momentum within a defined timeframe. Structure, decision-making, and a deadline — for organisations that need to move quickly.
Organisations that need to move quickly — whether launching into a new market, repositioning after a period of drift, or resolving a specific strategic challenge. The six-week structure creates urgency and accountability without the open-ended commitment of a retainer.
Ketna brought a strategic and proactive approach to strengthen Square's presence. She quickly identified what was needed, implemented a clear plan, and delivered measurable results that far exceeded industry benchmarks.Square
Ketna's expertise has been invaluable. Her tailored solutions, combined with a deep understanding of the market, have improved our operations and overall performance. We've seen measurable results across various areas.Urban Land Institute
Ketna was such a pleasure to work with. Her insights and recommendations were invaluable in helping improve the project I was working on. She showed remarkable patience and was very generous with her time.Chartered Management Institute
Designed to bring clarity and structure to leadership challenges — whether open sessions or tailored for your executive team.
Live, applied thinking sessions focused on leadership clarity, narrative development, and competitive positioning. Open to professionals seeking structured frameworks.
Tailored sessions for executive teams addressing specific challenges around narrative, positioning, and strategic direction. Designed to align leadership and create confidence.
Marketing leadership can be isolating. The pressure to stand out, to articulate value, and to make decisions with confidence in competitive environments requires a trusted advisor who understands both the strategic and operational realities you face.
Helping leaders recognise their unique strengths, clarify their identity, and lead with confidence and intention in complex environments.
Helping leaders see new possibilities. Steering with a sharper focus and renewed impact on what truly matters.
A peer-level partnership that provides both support and constructive challenge. Honest feedback from an experienced advisor.
This is a peer-level partnership focused on helping you find your unique skills, identify your distinctive perspective, and develop the confidence to lead with clarity.
Explore MentorshipFocused on helping organisations navigate competitive markets with clarity, purpose, and strategic confidence.
A structured approach to leadership decision-making in complex, competitive environments. Clarity, Alignment, Leadership, and Momentum — the four pillars that drive consistent strategic output.
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Read More →Whether you're seeking clarity on strategic direction, looking for a trusted advisor, or exploring how to strengthen your leadership narrative — I'm here to help.
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